Have you guys seen the new Adidas ads? The ‘We Are London’ ads?
I find them annoyingly stereotyping, but I forgive them because I’m a sucker for a good advertising campaign in terms of integrating the right social media etc.
Despite that it’s now been a year since I quit my marketing career in the creative industries to freelance as a writer and all that stuff, and although it was one of the best decisions I ever made, I still am a marketing and advertising geek. I think what does it for me is that good advertising can really tell us about ourselves as a society.
The reason the Adidas campaign annoys me however, is because in trying to show a diverse range of young Londoners they seem to be doing the opposite, by for example categorizing young black creativity into grime artists. I think grime as a youth genre is quite original, but I don’t like this romanticizing of ‘hood’ culture and perpetuating it into the mainstream. There is nothing glamorous about living in the ghetto. Real, possibly rewarding, toughening, but not glamorous. My friends over at Parlour mag also highlight the absence of women in this ‘all-inclusive’ London ad campaign.
Actually before I get to exciting part of this post, which is a Xmas pressie from the MsAfropolitan Boutique, I have one more thing to say about advertising. Do you remember that Beyonce ad that got banned off daytime TV for being too sexy? Now I agree that for the sake of selling a perfume Queen Bee got a bit horny, but what I didn’t understand was why Charlize Theron and Britney Spears are allowed to seduce daytime TV viewers with olfactory products? Curious as I am, I emailed the Advertising Standards Agency (ASA) about this and I’m yet to receive a response. Is it just me or is that worth getting curious about?
I’m endlessly grateful for having this platform to exchange thoughts and meet with people from all accross the globe. Thank you for the time you share with MsAfropolitan. As a small gesture of appreciation I would like to give one lucky person a gift from the MsAfropolitan Boutique – the Mariama Xmas/Kwanzaa Lavender Scented Gift Set worth £26.
If you would like to get this Ankara fabric lavender scented sachet set with 4 sachets to sniff on and cuddle up with during the xmas hols, please add a comment and include ‘Mariama Sachet Set’ in your comment to confirm you are commenting for the gift set. UPDATE: The last date to enter the competition is December 23rd 2010.
Thank you for your valued support in 2010!
Hi! I’m Minna Salami. I’m a writer, blogger, columnist, lecturer and speaker and the founder of the feminist blog, MsAfropolitan, which connects feminism to contemporary culture from an Africa-centred perspective. I’ve been listed alongside Michelle Obama and Angelina Jolie as one of “twelve women changing the world” by ELLE and my work has been used as a resource and case study at universities around the world. Like what you just read? Sign up above to receive new posts directly in your inbox.