When it comes to the bride price app there is only one word. No.

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BridePr When it comes to the bride price app there is only one word. No.This post is inspired by a piece  CNN published on Wednesday about the Nigerian bride price app, an app/quiz which calculates the marital value of a woman by pricing attributes such as her height, weight, beauty, cooking skills, education and dialect. All in jest, yeah, the app, as the site’s disclaimer says is, “a joke, and that is all there is to it.”

But for Nigerian women it is a joke as costly as an investment with Bernard Madoff. Some examples: women with legs shaped like Beyonce’s or gap-toothed women score more dough than others; women who can’t cook traditional food like pounded yam can make a bargainer of a man (you can always make her take cooking classes later, right?), and while a Masters Degree increases a woman’s monetary value, a PhD lowers it. (Professorship? – forget it if you want to be wife material.) The price value of skin colour that ‘the elders’ (whom the app ‘consults’ for the final bride price) froze my face in a bittersweet expression: while a ‘Lupita’ complexion is worth as much as a ‘half-caste’ – encouraging to see the ‘Lupita effect’ on beauty ideals at least – both, exhaustingly, are worth more than a woman who is ‘dark’. 

Modernising tradition through technology is super cool, so I kiiind of get why people find the app positive and funny. I too appreciate that the app sets an example of how old customs can become part of contemporary life. And I dig the innovative spirit of social media marketing with a political twist. Also, the contradictory sense of humour that the bride price app employs is to my taste. Contradictory, because it is a distinctly Nigerian humour which is simultaneously arrogant and self-deprecating. But to claim modernity or insider humour as a reason to gaff at misogyny is something I can’t do and you shouldn’t either.

Why? The bride price tradition goes far back in Nigerian, and much of African, history and reveals a story of enduring patriarchy and uninterrupted patrilineal lineageMarriage by purchase was the most commonly practiced form of betrothal in historical African society and women were regarded as goods, or gifts. Once married, women were subject to subordination; they carried out the routine work around the husband’s compound, they worked the land (regarded as beneath a man’s dignity). Further, in case of any disagreement between a woman and her husband, her husband’s family, not her own, protected her. When a man died, his wives being his property, were inherited and divided equally by his male relatives with the eldest son having the first choice. In ‘Things Fall Apart’, Achebe’s character Oberika expresses the brides price institution well when criticising another village. He says, “All their customs are upside-down. They do not decide bride-price as we do, with sticks. They haggle and bargain as if they were buying a goat or a cow in the market.”

Additionally, it’s depressing that Nigerians find ourselves at a time where we are simultaneously protesting hundreds of girls being possibly sold as brides by Boko Haram as we are calculating bride prices with an app. In this light, the bride price app is not only unfunny but also in utterly bad taste.

Was Editi Effiong, the young man behind the witty but depressing app, thinking about Boko Haram when he built it? Most probably, no. But he has perhaps unintentionally provided Nigerians with a chance to rethink the flippant way that the bride price is discussed and instead consider the serious predicament of this age-old tradition. Mind you, Effiong emphasises in the CNN piece that the app was developed by a mostly female team. Reading this, I’m reminded of the trite ‘Africans sold slaves too’ argument that white people have often told me in discussions about the transatlantic slave trade. I appreciate one thing Effiong tells CNN, however, which is “But us Nigerians, we don’t take ourselves too seriously.”

This confident ambivalence makes Nigerian humour piquant and ingenuous. The problem is that when it comes to reinforcing a sexist tradition that women – not men – pay the heaviest price for, perhaps we should take ourselves more seriously.

What do you think about the bride price app? yay or nay?

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  • http://findpalaverwoman.blogspot.com/ Madam Troublemaker

    I’ll confess I went in to see what the hoopla was about. I calculated mine (very,very high) and got a good chuckle out of it. But it still left a bad taste in my mouth for all the reasons you enumerate. For me it’s a joke but for other women, possession of the qualities that are mocked makes the difference between a life of misery or one of relative ease. I was particularly incensed by the question of sexuality and the Ada vs. Caro dichotomy (basically madonna vs. whore). The girl who is an Ada (madonna) during the day and a Caro (whore) at night got the highest points, which is bullshit. Modern African men, it seems, want to eat their cake and have it and given that the app was developed by women, it seems like we also are internalizing the belief that being sexual is only acceptable when it is hidden away, under the cover of night.

    • http://www.msafropolitan.com/ MsAfropolitan

      Appreciate your comments Madam T! Thanks for sharing. It’s not only a sexist app but it’s also classist and elitist positing things that indicate lower income status as price reducing. Bad taste indeed.

  • HeyNaturalBeauties

    Thanks for linking to my piece on Lupita, I haven’t tried the bride price app and have no desire to do so. I think that anything that seeks to reinforce the commodification of women, even jokingly somewhat reverses to the struggle towards a more enlightened on equality of the sexes. I am not for sale!

    • http://www.msafropolitan.com/ MsAfropolitan

      It was a great blog. My pleasure.

      “I am not for sale!” – well said!

  • IAM

    Reason is a dictator, and a clever one too. I think the app is a product of the obvious. I also think that stating the obvious is a culture many indulge in, while very few extend existing or create new culture. If you don’t like what you see/hear/feel, then create something new. Attack is a fragile product of creativity, it seldom produce lasting result. What disruptive culture have you created lately? What culture have you disrupted lately? :-)

    • http://www.msafropolitan.com/ MsAfropolitan

      Hey IA, thanks for your viewpoint. I agree that creating is better than critiquing with the exception of bigoted cultural production. I’m not sure the app ‘disrupted’ anything but the act of disruption itself. You see what I mean?

  • Beulla

    I think the app was not made to be taken seriously. Honestly I tried it and got a laugh out of it. It’s not meant to be taken seriously. You can see for yourself the calibre of questions being asked. If anything, you ladies & gentlemen should be protesting against the actual chargng of bride price that goes on in different countries.. and not about the app itself.

    • http://www.msafropolitan.com/ MsAfropolitan

      Obviously, jokes are never “meant” to be taken seriously. This is why humour is such an effective way to strengthen prejudices. After all, if people aren’t amused by sexist, racist, homophobic etc jokes. then they must have no sense of humour, right!

      Feminists are actually vocal and active about the effects of bride price on girls’ and women’s lives, this is precisely why cheap jokes about the issue are not funny. If you are a girl or woman who has been ‘sold’ as a bride forcefully neither might you get a laugh out of it.

  • Where is your sense of humour?

    Well, in as much as I try to understand your anger and its source, in my opinion it’s loquacious. The people that get them selves, unnecessarily, worked up concerning this app are doing so at their expense and peril. The developers have made it clear that there’s nothing behind it (child bride, Chibok girls abduction, degrading women etc.) other than sheer homour. Can’t we be happy first time a Nigerian app in app history got 2 million users world wide in just under 48hrs? If it will make you feel any better, an equivalent male version (e.g my perfect man) is on the horizon. *Spoiler alert*. My advise, stop frowning your face, use your time to work on things that actually matter.

    • Professional Bride Pricer

      Thank you Sir/Madam. I’m totally amazed at Minna and some of the commentors’ reactions to that app. For me it’s almost like it’s a different thing thy are talking about.
      It was a flipping joke. Geez!!!!!

    • http://www.msafropolitan.com/ MsAfropolitan

      “Can’t we be happy first time a Nigerian app in app history got 2 million users world wide in just under 48hrs? ”

      If we take this to its logical conclusion then we should also be happy about any piece of news that garners international attention to Nigeria. I am not. And nor am I even remotely interested in a ‘my perfect man’ app.

  • http://www.msafropolitan.com/ MsAfropolitan

    Life is serious, Ngora. At least I am serious about my life. I am also serious about how not to be too serious, if that makes sense.
    At any rate, the post was not about “life in itself” nor “EVERYTHING” but about this particular tasteless app.