Vintage Print: Noxema’s Black Beauty
In order to provide a more frequent and increased mix of content – which I’d like to do – I’m thrilled to have teamed up with the fabulous and smart ladies at Parlour Magazine and will occasionally share dope content that I know you will appreciate. Enjoy the occasional snippets! Happy thanksgiving!
“I love advertising. Not just because it’s what pays the bills, but as someone who creates campaigns, it’s good to look at the past to get ideas for the future. This ad by Noxema, which appeared in Ebony Magazine, uses the diversity of Black women as it’s selling point. Simple, sweet and strong. So while I’m not a Noxema user (anymore), it’s good to know that not all brands played into the Brown Paper Bag rule back then.” Read the rest of this post at Parlour
I too find it noteworthy that the models all have contact lenses in lighter colours, were the 60s perhaps subject to a different type of shadeism? Nevertheless, I think this is a great ad!
Did you like this post? Please subscribe to future posts via email or RSS on the right column bar. Keep up to date with MsAfropolitan on Tumblr, Facebook and Twitter and theMsAfropolitan Boutique._______________________________
MsAfropolitan is the blog of Minna Salami, writer and commentator on Africa, African feminism, race, identity and founder of MsAfropolitan.com.
When you say the 60s was a different kind of shade-ism do you mean “the blacker the berry the sweeter the juice” or something else?
Oh, no, I was actually referring to the contact lenses that all the models are wearing, that maybe light-eyes was something desirable then, but I wasn’t very clear about that so good question! What I love about this ad is that it seems to be celebrating black woman in all her hair styles and skin tones.