25 November 2010 ~ 3 Comments

Vintage Print: Noxema’s Black Beauty

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In order to provide a more frequent and increased mix of content – which I’d like to do – I’m thrilled to have teamed up with the fabulous and smart ladies at Parlour Magazine and will occasionally share dope content that I know you will appreciate. Enjoy the occasional snippets! Happy thanksgiving!

prlr noxema 1969 Vintage Print: Noxema’s Black Beauty

“I love advertising. Not just because it’s what pays the bills, but as someone who creates campaigns, it’s good to look at the past to get ideas for the future. This ad by Noxema, which appeared in Ebony Magazine, uses the diversity of Black women as it’s selling point. Simple, sweet and strong. So while I’m not a Noxema user (anymore), it’s good to know that not all brands played into the Brown Paper Bag rule back then.” Read the rest of this post at Parlour


I too find it noteworthy that the models all have contact lenses in lighter colours, were the 60s perhaps subject to a different type of shadeism? Nevertheless, I think this is a great ad!

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